Trusted by fast-growing E-Commerce brands
You're leaking revenue
every time someone clicks your ad
~45%
of carts are abandoned by social traffic
due to in-app browsers
Most shoppers who click your ads never complete a purchase inside the app. Not because they changed their mind — but because the browser that Instagram and Facebook force them into is too broken to buy from.
Think about it: when did you last buy something without leaving the app first?
See how Flare fixes thisSo, what exactly is an In-App Browser?
This is what your shopper sees when they click your ad — trapped inside Instagram's browser, not Chrome or Safari.
When someone clicks your Instagram or Facebook ad, the link doesn't open in Chrome or Safari. It opens inside Instagram's own built-in browser — one that looks normal but behaves very differently.
This browser blocks cookies, breaks autofill, disrupts payment flows, and fires your pixels incorrectly. Your shopper is trying to buy — the browser just won't let them complete it.
Every ad click that lands in an in-app browser is a conversion waiting to fail. And you're paying for every single one of those clicks.
Side by side, the difference is brutal!
| Feature | In-App Browser | Normal Browser |
|---|---|---|
| Browse multiple products at once | ||
| Payment & shipping details autofill | ||
| Shoppers can return to buy later | ||
| Cookies saved for ad retargeting | ||
| Re-engage shoppers with notifications | ||
| Meta Pixel & GA fire correctly | ||
| Social traffic visible to Google |
So, how do we fix this?
By redirecting shoppers from in-app browsers to their real browser — Chrome or Safari — means your checkout loads correctly, your pixels fire accurately, and your ad spend finally converts the way it should
Flare in numbers
Real results from real merchants. Every redirect is a shopper who made it to checkout.
Redirects processed
Revenue recovered
Countries reached
How Bummer improved their shopper experience in 20 seconds
Bummer — one of India's fastest growing D2C brands and a Shark Tank India feature — was losing a significant chunk of their social ad traffic to broken in-app browser sessions.
After installing Flare, their shoppers started reaching checkout in a real browser instead of getting stuck in Instagram's broken in-app browser — turning lost clicks into completed purchases.
Read full case studyDon't take our word for it
“Flare is having 100% uptime. It was easy plug and play and all the links got the redirection on them automatically without any extra setup. Very happy with how it has helped us with customer retention and sales.”
NandiniFounder · Beku House
Pricing that scales with you
7-day free trial. No credit card required.
All charges are billed in USD. Recurring charges billed every 30 days after 7 day trial.
Frequently Asked Questions
Everything you need to know about Flare and how it works.
Can't find what you're looking for? Contact our support team
Stop losing sales to broken browsers
Join merchants already recovering lost revenue with Flare.
Get Started