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Guides, updates, and deep-dives on performance marketing, deep linking, and growing your brand.

Oct 20, 2026·Shreyas

Why Instagram Traffic Converts Worse Than Google: 5 Causes

Instagram traffic often converts worse than Google because of buyer intent, landing page mismatch, mobile friction and tracking gaps. Learn what to check first.

Instagram vs Google conversion rateInstagram ads clicks but no salessocial media traffic conversion rate

Mar 20, 2025·Prharsha

How Magic Links Work

Magic Links route your audience to the right app automatically—here's how the technology works under the hood.

magic linksmarketingdeep linking