Product

Magic Links

Short, on-brand links that send people to the right app—ideal for paid ads and creator partnerships.

What makes us different

Links that open in the right app—every time

Most shorteners just redirect to a browser. Magic Links are smarter—they detect the destination and deep-link directly into the native app if it's installed. No friction. No wrong browser. Just the best experience for your audience.

If the app isn't installed, the link gracefully falls back to a real browser—not a clunky in-app WebView that breaks checkout flows and loses your pixel data.

YouTube links

→ open in YouTube app

Amazon links

→ open in Amazon app

Spotify links

→ open in Spotify app

App not installed?

→ opens in real browser

Other shorteners

  • Their domain (bit.ly/a8xQ2)
  • Opens link in a clunky in-app WebView
  • YouTube, Amazon, Spotify load as slow web pages
  • Broken checkout flows, lost attribution pixels

Magic Links

  • Your custom domain (go.yourbrand.com/summer)
  • Detects destination and routes to the native app
  • Falls back to a real browser, never a WebView
  • Attribution and pixels fire correctly every time

Links that look like you—not like a third-party tool

Magic Links live on a domain you control. Shoppers see a clean path they recognize, which matters when every tap comes from a skeptical scroll.

Your domain, your brand

Connect a subdomain or dedicated host so every short URL reinforces trust—no generic shortener domains in your ads.

Built for performance marketing

Spin up slugs for product drops, influencer codes, and UTM-heavy campaigns without cluttering your main site structure.

Click analytics

See when links are used and from where—so you can double down on what actually drives traffic.

Example

Instead of a long product URL…

https://shop.example.com/collections/summer?utm_source=instagram&…

…share a memorable link on your domain

go.yourbrand.com/summer

Then it routes to

Amazon app — if installed
Real Browser — if not

Everything you need in the dashboard

  • DNS verification through guided setup
  • Create, pause, and remove slugs anytime
  • Destination URLs stay editable as your offers change
Create your first link

Magic Links + Redirect Pixel

Use Magic Links in your ads and bios, then let the Redirect Pixel move shoppers from in-app browsers into Chrome or Safari on your storefront. Together they cover both the link and the landing experience.

Read about the Redirect Pixel